The message behind everything we do as a brand, has always been at the forefront of my creative process. This was one of my favorite releases to date and after taking a year off of new stuff, I wanted to put out a release that encapsulated the best elements of who we are! So now that the dust has settled, let’s dig a little deeper into the Anger collection:
If we ever expect anything to change in our society, we must all collectively come together to highlight the issues that affect us, and act! How many stories must surface every day of law enforcement abusing its power or police departments covering up for their own employee mishaps at the expense of innocent lives? This is why I created this piece! Because without Justice, there can be NO PEACE!
One of my favorite movies over the last decade was Rocky Balboa. When I first watched it, I was going through hard times and one line in the movie stuck with me (.50 onward):
And as a fan of combat sports, I just had to make this piece encapsulating its message. So I hooked up with a badass tattoo artist & friend (Jeremy Damron) from Tampa and the rest was history!
One of my all-time favorite bands growing up was Rage Against the Machine. They were in my eyes the first politically oriented group to take the mainstream scene by storm, and they did it in a way that did not compromise their ideals. I remember watching the video for “Freedom” (back when MTV actually played music) and hearing “Your Anger is a Gift.” That line stuck with me throughout my life & has been a pinnacle motivator in everything that I do, including starting this brand. If you can use Anger constructively, there’s NOTHING that can’t be accomplished!
It’s much too easy to wallow in your own self-pity then it is to actively change it! I’m so tired of seeing so many people bitch & complain about their lot in life, so this one was not merely a jab at them, but a reminder that if you want something, you better work your ass off to get it! Bc in the end, the reaper’s coming! This is another Hand-Drawn piece that I linked up with the very talented Nick Munster to bring to life.
Natural Born Skeptics
Truth is so convoluted these days. With so many differing points of view and the “facts” to back it up, it becomes crucial to keep a Skeptical open-minded view on any ideal you may be faced with. I made this one for those of us that take NOTHING at face value as it is truly at the heart of what this brand represents. Question EVERYTHING!
If you haven’t already, hit the SHOP to cop all of these pieces!
Thank you for tuning in!