We live in a culture where corporations run society. Call it fascism, corporatism or what have you, but it’s the truth. For example, who funds politicians that create & maintain our laws? More so above your direct contribution (to said candidate) it’s lobbyists working for companies that make up the largest industries of “influence” (Medical, Food, Military, Financial etc). These companies fund politicians who in turn sell themselves (and us) out.
On an individual level, you see people lose their identity all the time as they bond to certain companies and products many of which end up harming them in the long run (I.E: the major fast food chains, tobacco & alcohol companies). Public Relations/ Advertising campaigns have done an excellent job in creating this brand loyalty that people become so engrained with that they are willing to go down with the ship so to speak. It comes to a point beyond the glitzy ads & manufactured personas where we are merely seen as dollar signs which is largely unbeknownst to us.
This has always bothered me. Sure, there are great corporations out there & maybe even a couple negative ones that I personally support from time to time, but the idea that my health and well-being is overlooked because of the almighty dollar, is appalling. To combat this sentiment I had the idea for this design. It was intended to represent individual sovereignty, to say “No, I am not for sale. I don’t need your corporate brainwashing to describe who I am.”
In terms of the design, it had to be hand drawn to have that organic look to it & I knew right off the bat I needed a dope graf artist with a wicked hand style. Luckily I had stumbled upon the awesome work of Sleep 205 and knew that he was the man for the job. So a couple conversations later & we had this beauty in blood red lettering (get the symbolism?).
Thanks for tuning in!